If you are running a small business, you only have a certain amount of money to use, to help make your business grow. This is why it’s so important to make sure that you spend that money wisely, and create an ecommerce strategy that works. The strategy you produce needs to bring you the results you are looking for, in terms of acquiring new leads and sales, and increasing your ROI.
The aim of this article is to show you how to make your ecommerce strategy more cost-effective. We are going to give you six tips on how to save money, while still making sure that your strategy works for you.
1. Invest in Professional SEO
It can be tempting to choose an SEO option that costs you the least amount of money. You can just look after your SEO yourself, right? How difficult can it be? The problem with this is that you are not an expert, so you are unlikely to achieve the results you are looking for. Effective SEO also takes time to put into place; this is something that most business owners find difficult.
If you invest in professional SEO, provided by experts such as Quikclicks, you are more likely to succeed in your SEO goals. Good SEO helps you to rank higher organically, reducing the amount you have to pay for ranking strategies. This can save you a significant amount of money.
2. Think Carefully About How You Use Coupons
Using coupons to acquire leads and sales can be a good idea if it’s done well. You have to make sure that you are not going to end up losing money in the long run. This may sound obvious, but you would be amazed at how easy it is to get carried away by tempting new customers with coupons, only to find out that you are not actually making any profits as a result.
Calculate carefully how much money you can afford to discount, and limit the coupons to specific products or time periods, so that you have better control.
3. Segment Your Campaigns for more Accurate Analytics
One mistake that many small businesses make is not segmenting their campaigns. If you use Google shopping feeds, it’s a big help to know how different products, or ranges, are performing. Having this information at hand helps you to save money by investing in those products that are bringing you the best returns.
4. Make Sure Your Email Campaigns are Targeted Correctly
Email campaigning is an effective ecommerce tool, if you use it wisely. You need to use your analytics to help you know your customers, and potential customers, better. This helps you to target people with emails that contain information they will find beneficial.
If you do not target your email marketing effectively, you are going to end up spending money on an email strategy which is not going to secure you the returns that you need, because you are not sending the right emails to the right people.
5. Reduce the Number of Payment Options You Offer
When you first start up in business, it’s good to have an ecommerce site that offers a wide variety of payment options for customers. Over time, you may notice that some of these options are rarely being used. If this is the case, it’s often a good idea to remove the less popular options, to help you save on payment processing fees.
6. Look at Shipping Options Carefully
Shipping is a necessity that can cost you a lot of money if you let it. It’s a good idea to make sure you do your research, in order to ensure you are getting the best deal. Look for a shipping provider that specializes in shipping for small businesses.
All of these tips should help you to ensure that your ecommerce strategy is more cost effective.