Connect with your customers with the help of a webinar from Big Marker.
Right now, in online business, there is a trend toward interacting with customers with the help of video and audio. I know that I need to get on top of it, and start making more video, but I just haven’t managed to get the equipment together yet — or find the time.
Another option for online home business owners is to hold webinars and connect that way. Webinars are growing in popularity, along with video courses. Recently, I spoke with Joe Yeoman, who is with Big Marker, a company that brings community building tools and webinar capabilities to bloggers and business owners.
Using Webinars in Your Home Business
“Webinars are really powerful,” Joe told me. “You can connect with people you couldn’t before.” The main advantage of webinars is that there is an element of real time interaction. Even though YouTube videos can be a great tool, they just don’t have the same level of interaction. “Webinars are the future,” Joe continued. “It’s possible to connect with others and grow your business.”
A webinar can help you really connect with your customers, and answer their questions in real time. On a platform like Big Marker, it becomes even easier. You can arrange a webinar, and then invite your customers or (if you’re a blogger) readers to join in. They can interact via chat box as well as video, and Big Marker makes it easy for you to share files and your desktop so you can make an effective presentation.
Not only are webinars great tools for connecting with others, but they can also be money makers. It’s possible to charge attendees for premium webinar content, and turn it into a side business. (Of course, you need to offer something that others want to pay for.) Big Marker, Joe said, can handle everything related to a paid webinar. “We offer ticketing, and you can have us handle it for a 7% transaction fee, or you can do it all yourself offsite, and offer the webinar on Big Marker.”
Big Marker and Building Community
Joe said that one of the goals of Big Marker is to help business owners and bloggers build communities. Not only are there opportunities to hold webinars, but Big Marker also offers a way for you to encourage membership and participation from your community.
“Within our communities, there are different levels of privacy,” Joe explained. “You can create sub-communities, as well as offer access to different content for different prices. You can charge dues, or you can offer your content for free.”
The features of Big Marker include:
- File sharing
- Project and task management, so you can collaborate with your business team members
- Social bulletin boards
- Ability to give kudos to people in your community
- Advanced privacy settings
One of the things I like about Big Marker is that you don’t have to have the company collect dues or webinar fees for you. If you want to do it on your own, offsite, you can, and you don’t have to pay the transaction fee. But, if you want someone to handle all of it for you, then Big Marker has that capability for a portion of what you earn.
Big Marker does charge a monthly fee at the “pro” level (you can join for free and set up a free public community), starting at $9 per month. However, if you use the coupon code freeforme, you will be able to access $9 off each month — forever. You can also use the code to get a discount on other “pro” levels indefinitely.
Overall, Big Marker appears to offer a valuable service that home business owners can use to grow their clientele, as well as connect with the current community.