Sometimes, your home business needs you to get out of the house. A conference is a great place to boost your home business.
In a couple of weeks, I'm heading to St. Louis to attend the Financial Blogger Conference. This conference is the highlight of my year. I rub shoulders with other bloggers, web site owners, financial industry representatives, and attend informative sessions. I also often attend NMX.
Conference attendance can be a great way to boost your home business. Many of us think of running a home business as something done from, well, the home. Isn't the point of working from home the fact that you don't have to leave the house?
While working from the comfort of your home is nice, the reality is that you sometimes need to get out of the house if you want to make useful connections and if you want to shake things up a little bit. In my case, attending blogger conferences helps me get out of whatever rut I happen to be in.
Here are some other good reasons to attend a conference as a home business owner:
New Ideas and Best Practices
We can all learn new things and improve. If you want new ideas for your home business, conference attendance can inspire you. If you attend a conference related to your niche, you can get ideas for marketing tactics that work for your audience, as well as ideas for developing new products.
Conference attendance can be a lot like joining a mastermind group, only on a larger scale. Look for conferences that offer topics likely to be of use to you. When I attend conferences, I think about what I want to learn, and what is most likely to help me better manage my business. At this point, I'm interested in podcasting, marketing my book, getting a better handle on SEO, and affiliate marketing.
I'm also interested in getting over my impostor syndrome issues so that I feel more comfortable asking more for my services.
Think about what would help you grow and improve your home business, whether it's understanding legal stuff, becoming a better blogger, improving your supply chain (if you have an ecommerce store), or updating your web site. Pick conference that can educate you on the most important aspects, and then attend.
Another way to take advantage of a conference is by making business connections. The people you meet at a conference can provide you with insight, result in lasting relationships, and even provide you with new opportunities.
As many already know, I met my business partner at the first FinCon. He's been a great help to me, and provided a lot of support and good ideas. Meeting someone in person can be a great way to build trust and work out business partnerships.
However, it's not just business partners. You can also network. I meet a lot of great bloggers and network while I attend conferences. The connections you meet now can make a big difference later.
You can also meet affiliate representatives. After attending FinCon last year, and meeting an affiliate representative in person, one of my applications, which had been languishing in limbo, was finally pushed forward. That personal connection got things moving, and resulted in an improved affiliate situation (not that any affiliate experience has been particularly profitable for me).
The people you meet at a conference, and the knowledge you pick up, can be valuable for your home business. Plus, you get a tax deduction for your conference-going, as long as it is related to your home business.
Do you attend conferences? What is your favorite conference to attend?